Jewelry Crossings Celebrates New Web Site Design with 10 Percent Off Sale on All Silver and Gold Jewelry

Saratoga, Calif. (PRWEB) November 1, 2007 -- Responding to the need for a more interactive experience for buying jewelry online, JewelryCrossings.Com (http://www.jewelrycrossings.com), an internet silver and gold jewelry retailer, has re-designed the company's popular shopping web site. To encourage customers to visit and try the site's many new features, the company has announced a "10 percent sale on all silver and gold jewelry on the site" (coupon code: holiday2007)--which currently features more than 1,200 gold, silver, pearl and gemstone pieces of jewelry.

The redesign incorporates cosmetic changes with a fresh look to the home and product pages, but also goes far deeper with improved navigation, the opportunity for customers to contribute product reviews, live chat, an enhanced shopping cart, a customer blog, and over 200 new products to purchase. The interactive features, such as live chat and customer blogs, help customers worldwide to understand the size, coloring and weight or even the occasion for which an item might be best suited.

"We have been working on the redesign for six months after holding a series of focus group sessions to evaluate what customers want in a jewelry web site. In addition, we received constructive input from the membership of the Internet Retailer's Association after attending the Internet Retailer's Conference in San Jose. Our goal has always been to make the shopping experience as interactive, pleasant and personal as possible. We listened, we redesigned and we launched," says Susi Van Wickle, owner of Jewelry Crossings.

With the new navigation system in place, shoppers at Jewelry Crossings have multiple options for locating items in the store--whether by designer, collection or category. The design team focused on the goal of no more than two clicks from a product. Customers now have the opportunity to chat with a Jewelry Crossings representative while they are browsing or shopping and then add comments about a product after they receive it.

Jewelry Crossings, an internet store since 2003, is owned by SCV Designs of Saratoga, CA. SCV Designs was first incorporated in Singapore in 1981 and has been serving customers in the United States since 1992. The company's mission is to offer fine silver and gold gemstone jewelry from around the world combined with unsurpassed personalized customer service.

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